- Signature Line
Signature Line
Adding all of your contact information, along with your exact title, business name and Web URL, to your signature line could impact your overall success. By adding this to your emails, you're ensuring that your customers can quickly access the best way to get in touch with you.- Organization
Organization
Organization is crucial to your professional success. Syncing all of your email accounts with your mobile device is one way to stay on top of things. Also be sure to keep your calendars updated, with reminders set for important events.- Accessibility
Accessibility
Make sure that you are always connected to your customers, and to the latest industry news. ESP MobileTM allows you to access product and supplier information on the road all at the touch of a screen.- Marketing
Marketing
Marketing to your clients has never been more important. ASI SmartSales™ helps you create brilliant campaigns in minutes, with email templates and a walk-through guide. Also, be sure to track your open/response rates so you can see what worked.- Social Media
Social Media
Join the nearly 90% of American B-to-B firms using social media to their benefit. Sites like LinkedIn, Twitter and Facebook are great places to communicate with your existing customers, find new ones and talk with fellow industry experts.- Industry News
Industry News
Staying current on industry news and trends is important in a business where yesterday's news is old news. Products and trends change rapidly, and you want to be sure to offer your customers the latest and greatest. Counselor® magazine is a great resource, as are Wearables® and Advantages®, and very entertaining as well. - Advertising
Advertising
There's never such thing as too much advertising. Catalogs like Idea Showcase® are a great way to showcase products to end-buyers. Flipping through catalogs that contain wonderfully displayed products never goes out of style.- Clear Communication
Clear Communication
Clear communication is a surefire way to avoid a loss, of either a purchase, a customer or an employee. Always repeat back important details when corresponding with someone either verbally or via email. This leaves no room for errors, which could lead to unnecessary costs or stress.- Networking
Networking
In order to stay relevant in the ad specialty industry, networking is key. ASI Shows provide numerous opportunities to chat with, and learn from, the best of the best. Listening to legendary keynote speakers, enjoying fabulous galas and acquiring new friends are some added perks. - Set Goals
Set Goals
It's always good to set goals, for yourself and your business. Whether it's exceeding your previous year's sales, challenging your marketing themes or gaining a new skill, goals are important. Aim for goals that are specific, attainable, realistic and measurable. Also, giving yourself a deadline will push you to achieve and succeed.- Continuing Education
Continuing Education
Continuing education in your field is important in order to stay current, relevant and excited about the ad specialty industry. Participating in education, either online or at shows, is a great way to build up your knowledge. Take it a step further by obtaining your BASI or MASI.- Enjoy What You Do
Enjoy What You Do!
Most importantly, you should always enjoy what you do! Your attitude reflects directly on your success, so try to keep your work fun and stress-free. When you love what you do, you're bound to prosper.
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