• 1:00 p.m. Registration
  • 4:00 p.m. Group Photo
  • 4:30 p.m. The Amazing Cocktail Race
  • 6:30 p.m. Dinner with speaker, Amy Cosper, Editor of Entrepreneur
  • 7:00 a.m. Breakfast
  • 8:00 a.m. Opening Remarks
  • 8:15 a.m. Inspire Employees to Excel & Engage – Adrian Gostick, author, The Carrot Principle
  • 9:00 a.m. "What Motivates Me" – Young Sales Reps Speak Out
  • 9:30 a.m. The Emergence of Domestic Manufacturing to Compete Against Asia
  • 10:00 a.m. Break/Sponsorship Fair
  • 10:20 a.m. Interactive Session: Put Your Listening Skills to the Test
  • 11:15 a.m. The Fastest-Growing Sales Channel: How to Target It
  • 11:45 a.m. Marketing Smackdown content
  • 12:15 p.m. Customer Service Exclusive: Secrets from Counselor Distributor Choice Awards Winners
  • 12:45 p.m. Conclusion
  • 1:15 p.m. Golf/Mountain Biking/Lunch (for those who aren’t golfing or biking)
  • 7:30 p.m. Counselor Power 50 Dinner
  • 7:00 a.m. Breakfast
  • 8:00 a.m. Opening Remarks
  • 8:10 a.m. Technology Update
  • 8:15 a.m. The Future of the Global Ad Specialty Marketplace
  • 8:45 a.m. Ad Impressions Study 4.0 (featuring new survey cities)
  • 9:15 a.m. Break
  • 9:30 a.m. How Shifting Demographics Will Affect Your Business
  • 10:00 a.m. Strategic Planning Session
  • 10:45 a.m. Building Relationships through Video/Social Media
  • 11:15 a.m. The Counselor Power 50 Tackles the Tough Issues & Forecasts Trends
  • 12:00 p.m. Concluding Remarks

Speakers & Panelists

Adrian Gostick is the author of several best-selling books on corporate culture, including the New York Times, USA Today and Wall Street Journal best-seller The Carrot Principle. He also wrote the bestsellers The Orange Revolution and All In. Click here for more of Adrian's bio. Click here to learn more about "The Carrot Principle".

Groundbreaking videographer Devin Graham has established himself as one of the top YouTubers in the world. He currently has over one million subscribers to his YouTube channel and his videos have nearly 200 billion views. Through social media and world wide recognition, Devin continues to lead the YouTube world through his ability and talent in creating viral videos. Click here to visit Devin Graham's YouTube page.

Amy Cosper is the vice president/editor-in-chief at Entrepreneur Media Inc., Inc. She’s an accomplished journalist and business expert, having managed multiple successful publications, including five ASBPE award-winning financial magazines at WiesnerMedia.

Tonia Allen Gould is the CEO and founder of Tagsource, a consumer and promotional product marketing powerhouse. Tonia brings to Tagsource over 20 years of photographic, consumer promotions, marketing, print and media experience.

Gary Rhoads holds a PhD in Marketing from Texas Tech University and is currently the Stephen Mack Covey Professor of Marketing and Entrepreneurship at BYU. He specializes in working with start-up companies on crafting marketing strategies that accelerate growth. He has published articles in the Journal of Marketing Research, the Journal of Marketing and the Journal of Personal Selling. Rhoads is also the co-author of multiple entrepreneurship books.

Jerry McLaughlin is the CEO of Counselor Top 40 distributor He has over 20 years of marketing and operations experience in the financial, technology and advertising industries, and established as one of the first interactive and lowest-priced promotional products source in the world. He was honored as the 2010 Counselor Distributor Entrepreneur of the Year.

Venue & Travel

Montage Deer Valley is located at 9100 Marsac Avenue, PO Box 4680, Park City, UT 84060. Receive a limited-time discounted hotel room rate when you book now – pay only $229 per night (plus taxes and hotel fees).

Book Hotel By Phone

Please call the hotel at (888) 604-1301 and ask for the ASI Power Summit rate. Hurry, the discount hotel rate is subject to availability.

Travel Arrangements

When booking flight arrangements, please arrange for arrival by 1 p.m. on Sunday, September 15, and for mid-afternoon departure on Tuesday, September 17, 2013.

We recommend you fly into the Salt Lake City International Airport, just 36 miles away. Click here for directions.

Certification Points

ASI's Bachelor of Advertising Specialty Information (BASI) and Master of Advertising Specialty Information (MASI) certifications recognize the true industry experts who have the knowledge they need to be successful, and who've cultivated profitable and collaborative relationships with distributors, suppliers and decorators.

When you attend the Power Summit, you'll earn 15 BASI/MASI points. The rest of your points can be earned online 24/7, at ASI Shows, or at other major industry events.

Benefits for BASI and MASI holders include:

  • Invitations to exclusive cocktail receptions at The ASI Show
  • VIP access to select events, such as Keynotes at The ASI Show
  • A frameable certificate
  • The opportunity to participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  • Recognition of your certification in ASI magazines and e-newsletters.
Complete your certification by logging onto ASI's Online Learning Center at