Mark Rolston, Cofounder and Chief Creative Officer of argodesign, is a renowned designer with a 25-year career of creating for the world’s largest and most innovative companies. Previously, Mark held the position of Chief Creative Officer of Frog Design.

A principal at renowned architecture firm Perkins+Will, Joe Connell is an expert in interior design. His projects inspire clients to rethink the workplace in new and interesting ways. Connell is a frequent award and academic juror and has been published in, or contributed to: Architectural Record, Chicago Architect, and Interior Design magazine. He is also an adjunct faculty advisory board member for his alma mater, Southern Illinois University. Connell has been with Perkins+Will since 1983.

Yossi Langer is Principal at Iteration Group, a product-strategy and user experience-design consultancy in Los Angeles. Iteration Group specializes in helping startups and high-growth companies nationwide understand the people who use their products, and build products people love.

Marty Lott is CEO and founder of SanMar, a perennial winner of multiple Counselor Distributor Choice Awards. The forward-thinking company is also a regular member of Counselor’s Best Places to Work list in the ad specialty industry and was named Counselor’s Supplier of the Year in 2007. Lott has overseen the extreme growth of SanMar in recent years, and as his company expands he still espouses an entrepreneurial and customer-focused corporate culture.

Michael Lee is the director of global marketing for Alibaba.com. Prior to that, he held technology-related managerial positions at Hewlett-Packard and Dell.

Rebecca Smith is the founder of Detroit-based manufacturer Better Life Bags. Her company hires mostly immigrant women, who otherwise can't get jobs, to sew custom bags in their own homes. Smith's mission is to create social change in her community by empowering her employees to provide for and strengthen their families. Besides supporting local neighborhoods, Smith's firm has donated a percentage of its profits to a variety of causes, including low-income entrepreneurs in developing countries.


  • Group Photo
  • Cocktails/lawn games
  • Dinner
  • Breakfast
  • Opening Remarks
  • How Design Might Save the World
  • Alibaba: The Future of E-Commerce
  • Re-Envision Your Business Model: 3 Surprising New Approaches
  • Break in the Technology Demo Room
  • Inspiration Hour: Four Mini-Talks That Will Get You Thinking
  • How to Uncover Your Next Million-Dollar Idea
  • Innovation Workshop
  • Lunch/Golfing/Surfing
  • Opening Remarks
  • The Future of Work
  • Rethink Your Workplace
  • What’s Next in Customer Loyalty
  • Why Your Data Isn’t Safe: Confessions of a Convicted Hacker
  • Coffee Break
  • Why Social Responsibility is the Key to Future Profits
  • Interactive Breakouts
  • Go Mobile or Die
  • Conclusion

Venue & Travel

The St. Regis Monarch Beach Resort is located at One Monarch Beach Resort in Dana Point, California 92629. Book now to reserve your special discounted hotel rate of $265 per night. This fee does not include additional tax and hotel fees.

Book Hotel By Phone

Please call the hotel at (949) 234-3200 and ask for the ASI Power Summit room rate. Hurry! The hotel discount is subject to availability.

Travel Arrangements

When booking flight arrangements, please arrange for arrival by 1 p.m. on Sunday, November 1 and for mid-afternoon departure on Tuesday, November 3, 2015.

The closest airport in proximity to the St. Regis Monarch Beach Resort is the John Wayne – Orange County Airport (SNA). It is only 21 miles from the resort. You could also fly in to Los Angeles International Airport (LAX), which is 60 miles from the resort.

To find directions from both airports, click here.

Certification Points

ASI's Bachelor of Advertising Specialty Information (BASI) and Master of Advertising Specialty Information (MASI) certifications recognize the true industry experts who have the knowledge they need to be successful, and who've cultivated profitable and collaborative relationships with distributors, suppliers and decorators.

When you attend the Power Summit, you'll earn 15 BASI/MASI points. The rest of your points can be earned online 24/7, at ASI Shows, or at other major industry events.

Benefits for BASI and MASI holders include:

  • Invitations to exclusive cocktail receptions at The ASI Show
  • VIP access to select events, such as Keynotes at The ASI Show
  • A frameable certificate
  • The opportunity to participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  • Recognition of your certification in ASI magazines and e-newsletters.
Complete your certification by logging onto ASI's Online Learning Center at www.asicentral.com/onlinelearning.

Highlights from the Power Summit