Is the pricing my cost or is it my customer's cost?
Open or Close
The pricing in the catalog is the end-user price. We design the catalogs specifically for the end-user so the distributor has a top-of-the-line marketing tool to help promote their business.
What is the average markup in the catalog?
Open or Close
It varies depending on the supplier and the product. The average industry profit margin is 34%, and you will find most of these products to be between a 30% to 40% markup.
How do I determine what the discount code is?
Open or Close
With each ASI® Catalog you order, you will receive an e-mail with a Discount Code Card specific to the catalog(s) ordered. The Discount Code Card will provide you with the codes for each product and with the suppliers' contact information.
What do I do when I receive an order?
Open or Close
You can place your orders in ESP® or by calling the supplier directly. If you call the order in, have the catalog name, page number and product number of the item(s) you wish to order ready. You can locate the supplier’s information in either ESP or on the the Discount Code Cards.
Can I customize the cover?
Open or Close
Yes. We can do full-color imprinting on all catalogs. This can be done at any point while the catalog is in stock. We also offer a full customization option on the catalogs which allows a distributor to create their own cover and customize the front, back, inside front and inside back covers. This process would need to be completed before the catalog goes to press (about 1 month before publication date).
Can ASI send the catalogs to my customers for me?
Open or Close
Yes, we can mail your catalogs directly to your customer list! If you need a list or want to target new business, we can work with you to create a prospect list.
Are there digital versions of the catalogs?
Open or Close
Yes, all catalogs have a digital version. Digital catalogs are free with the purchase of the print version, and the covers can also be personalized.
What is the imprint area for each catalog?
Open or Close
Spectrum and Spectrum Celebration: 4” W x 2-1/2” H
Idea Showcase Spring and Fall/Education: 2-3/4" W x 2" H
Media File: 6 ½" W X 2 ½" H
Gift Book: 4” W x 2-1/2” H
Professional Buyer’s Guide: 6 ½" W X 2 ½" H
Where can I find the Discount Code Card?
Open or Close
See question # 3.

Fill out the form below to have an ASI® catalog expert contact you
and pick out the perfect catalog for your specific needs.